Paola Badilla

About Me

I am a dedicated Marketing and Customer Success professional, with a proven track record of ensuring client satisfaction and contributing to company success. With 7 years in Marketing and Content Management experience, and a strong background as a Product Owner overseeing platform migrations, I am passionate about connecting with people and leveraging new technologies. Additionally, I excel in delivering effective training programs to empower teams and drive product knowledge.

  • Age34
  • ResidenceCosta Rica
  • AddressSan Ramon, Alajuela
  • e-mailpaobadillac@gmail.com
  • Phone+1506 7073-7067

What I Do

Web Producer

Building and Editing websites using platforms like WordPress and Adobe Experience Manager (AEM). Managing campaigns using Adobe Target to enhance user engagement and drive results. Maintaining web content, ensuring alignment with design standards and optimizing user experiences.

Marketing Manager

Demostrating ability to craft compelling and targeted content across diverse channels, including email marketing, social media platforms, and web. My expertise lies in developing content strategies that resonate with the audience, drive engagement, and meet marketing objectives. I excel in creating dynamic, audience-centric content that leverages the unique strengths of each channel, optimizing brand visibility and audience reach

Ecommerce

Building, migrating, and maintaining catalog content to streamline procurement processes and optimize efficiency. In addition, I excel in creating independent e-commerce projects utilizing platforms such as Shopify. My expertise lies in tailoring e-commerce solutions that drive sales, improve user experiences, and maximize online presence.

Product Owner

With expertise in product migration, orchestrating the migration of products from one platform to another one. I've acted as the conduit between stakeholders and the development team, ensuring that the migration aligns with the customer's product vision.

Technical Training

Empowering teams with the knowledge and skills necessary to excel in their roles. I have a proven ability to design and deliver effective training programs, adapting content to various learning styles and skill levels. My expertise includes facilitating hands-on workshops, creating comprehensive training materials, and assessing learning outcomes to ensure continuous improvement.

Resume

Professional Experience

2023
Sibu Digital

Content Manager

As a Product Owner, leading the migration of large websites from WordPress to AEM. My role involves effective communication across cross-functional teams, aligning various streams including design, content, and development to meet project timelines successfully. My focus is ensuring quality, resulting in the delivery of an optimized product that enhances the overall customer experience for visitors.

2020
Cloudera

Web Producer

As a Web producer, creating, maintaining and updating the main company’s website and the respective language sites. Creating new content such as campaigns, forms, events and landing pages for stakeholders around the world. Using AEM staging and auth system to create, test and deploy content with high quality standards and great web practices for a better user experience. Leading projects for the optimization of existing content in order to improve visitor engagement.

2019
Bella Vista Media

Marketing Manager

Creating email marketing strategies, templates, audience segmentation and QA. Negotiating with third party affiliates and positioning digital marketing ads

2018
Roche Shared Service Center

Content Manager

Migrating and creating internal Company Catalogs, leading  projects for sites in the LATAM area (Procurement department). Working as a main point of contact between America and the headquarters team in the Basel office, resolving content issues and updates via tickets (service now), leading  training for Stakeholders internationally. Programming HTML and basic JavaScript content (SIMENO, MyCatalogPool)

2015
Experian - Cheetah Digital

Account Manager

Executing cross-channel marketing campaigns through a web-based platform, working directly with clients from some of the largest brands in North America. Responsible for owning the day-to-day client relationships, executing email, SMS and print marketing campaigns, building database segments, generating and maintaining reports, testing and ensuring quality and monitoring. I maintained U.S.-based account team communication and have created excellent interpersonal skills as I interface directly with clients and associates, by email, phone and in person.

Web Skills

Web Production

100%

AEM

85%

Assets Management

80%

SEO

90%

UX-UI

70%

Coding Skills

HTML/CSS

75%

CSS

50%

JavaScript

30%

Knowledges

  • Marketing
  • Social Media
  • Time Management
  • Communication
  • Problem-Solving
  • Social Networking
  • Flexibility
  • Training delivery
  • Scrum/ Agile
  • Jira
  • WordPress
  • AEM
  • Adobe Target
  • Photoshop

Education

Education

2020
LinkedIn Academy

Technical Certifications

  • HTML
  • CSS 
  • JavaScript - In progress
2015
Hubspot

Marketing

  • Inbound Marketing certification
  • Social Media Certification Course
  • SEO Training Course: Building Sustainable Traffic for Business Growth.
  • Email Marketing Certification Course
2012-214
UNIBE

Psychology

Incomplete

2012
Bachillerato en Educación Media

MEP

Languages

English

95%

Portuguese

70%

Japanesse

10%

Contact

+1506-7073-7067

paobadillac@gmail.com

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